MasterClass: Leadership Storytelling Workshop with Erwin van der Koogh

You've been trying to change your organization, but your organization is resisting? What can you do? Leadership Storytelling represents a new/ancient approach to change leadership which engages people. Your change becomes their change and the change initiative can take on an energy and life of its own!

Part of the Radical Management MasterClass Series

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We humans have used stories to preserve and change culture, to transfer skills and to inspire people to dream big for centuries, even millennia. Yet today most change initiatives fail exactly because we ignore culture, experience and do not have a clear vision and focus on tools and processes instead.

In this course we will dive into Storytelling as a tool to help change initiatives. We will practise value stories to shape the organizational culture and with teaching and vision stories to help you create lasting change.

About Erwin van der Koogh

picture of Erwin van der Koogh
"My Specialties are Storytelling, Leadership, and Software Development.

"As 'World-betterer', my vision is to literally turn businesses upside down. Traditional management practices have brought us a lot, but are now mostly outdated. They relied on a model where senior management did the thinking and the rest of the organization did the work.

"Our environments are changing so rapidly now, that that model has to change. Leadership needs to come from the people in the trenches. Only by training, empowering and trusting them can we make the changes necessary to get ourselves out of this mess we created."


This Workshop is intended for formal and informal leaders at all levels, who want to change their organizations or even the world for the better!

If you are a Change Agent, Scrum Master, Scrum Product Owner, Line Managers or other Leader who is struggling with implementing change in your organization, this course is for you!

You may of course register alone, but optimally, several people from your organization should attend: If your Line Manager comes too, your ability to implement your proposed changes may be even better!

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Prerequisites / Preparation

None. The following articles are recommended:

Steve Denning's 'Squirrel, Inc.' and 'Leader's Guide to Radical Management' are both recommended readings.


  • Why storytelling?
  • What is the Structure of an effective story?
  • What are the elements of an effective story?
  • How do you craft a good story?
  • What is right story for the right situation?
  • How do you put it all together within your organizational context?
  • Advanced topics may be covered depending on time and preferences.

    Practical Details:


    •    Coffee & Registration: 9.00am
    •    Begin: 9.30am (prompt!)
    •    End: between 17.30 and 18.00.

    This Workshop (or the companion Workshop with Peter Stevens) is held regularly in Zurich (and can be held as a company course). All dates are guaranteed (even if you are the only participant). For prices and dates: continue to Register Now...!


    All participants who actively participate the entire workshop receive a confirmation of participation.

    Participants who attend 3 qualifying MasterClass Workshops may become 'Recognized and Committed Radical Managers.' This Workshop qualifies as a 'Radical Management MasterClass.'

    Special Offers

    A MasterClass Workshop immediately follows every CSM class. If you book a MasterClass together with a CSM Course, you qualify for a discounted price. Or if you book three MasterClass workshops within a 6-month period, you also qualify for a discounted price.

    Register Now...!

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